Why Every Business Should Hire a Social Media Manager
The other day I was having a conversation with someone a bit older than I am. He’s about 50 and I’m still claiming I’m in my mid-thirties. The conversation was centered around how today, people (mainly young Millennials and younger) are using social media to research products, places, and people, verify their existence and confirm or deny any pre-conceived notions they have about something. That’s why in today’s digital age, a strong online presence is essential for any business that wants to thrive. Social media platforms like Facebook, Instagram, LinkedIn, and TikTok have become essential channels for building brand awareness, engaging with customers, and driving sales. However, effectively managing these platforms requires strategy, creativity, and consistency. That’s where b.social comes in.
There are several reasons I believe hiring a company like b.social is a smart move for any business, big or small.
1. Expertise in Strategy and Trends
Social media is constantly evolving, with new features, algorithms, and trends emerging regularly. Because of this, it’s nearly impossible to create relevant and engaging content months in advance. Staying up to date on the latest changes and understanding how to craft strategies tailored to your business goals is imperative for success. Whether it’s increasing brand awareness, driving website traffic, or fostering community engagement, b.social knows how to leverage each platform’s strengths to maximize results.
Without a professional handling your social media presence, it’s easy to miss opportunities or fall behind competitors who are more in tune with current trends.
2. Consistent Brand Presence
Building a strong online presence is about consistency. Posting regularly, engaging with your audience, and maintaining a cohesive brand message across all platforms are critical to success. At b.social, we ensure your business maintains this consistency by creating a content calendar, scheduling posts, and monitoring responses.
This consistency builds trust with your audience, keeps your brand top of mind, and helps you build meaningful relationships with customers.
3. Content Creation and Curation
Effective social media content requires a mix of creativity and strategy. The team at b.social has the skills to create engaging and visually appealing content that resonates with your target audience. From eye-catching graphics to compelling captions and videos, they understand how to create content that captures attention and encourages interaction.
Additionally, curating relevant content adds value to your audience’s feed while maintaining a consistent tone and voice.
4. Time-Saving for Business Owners
Time and time again, I hear business owners say, “I thought I could handle the social media account myself but it’s time consuming!” or “I assigned one of my employees to handle the social media but it took away from their primary duties and responsibilities!” Running a business is time-consuming, and trying to manage social media on top of everything else can be overwhelming. Hiring b.social allows you to focus on other critical areas of your business while they handle the day-to-day management of your online presence. The team at b.social takes care of content planning, posting, responding to comments, and analyzing results, saving you time and stress, while delivering results.
5. Data-Driven Decision Making
Social media management isn’t as easy as just posting content; b.social analyzes the performance of each post and campaign. By tracking metrics such as engagement rates, click-through rates, and follower growth, b.social can provide insights into what’s working and what’s not. This data-driven approach allows for ongoing optimization, ensuring that your social media efforts continually improve over time.
Without a dedicated expert monitoring these metrics, businesses may miss opportunities to adjust strategies and achieve better results.
6. Crisis Management and Reputation Monitoring
In the age of social media, a single negative comment or review can quickly escalate if not handled properly. The team at b.social is skilled in crisis management and reputation monitoring. They know how to respond to negative feedback, mitigate potential PR crises, and protect your brand’s reputation.
Having someone who can quickly and professionally address issues as they arise can make a significant difference in how your brand is perceived online.
7. Increased ROI
A well-executed social media strategy can drive real results, from increased website traffic to higher sales conversions. Understanding how to craft campaigns that align with your business goals can deliver measurable ROI. The team at b.social can manage paid advertising efforts, such as Facebook or Instagram ads, to ensure that your investment in social media marketing is paying off.
Working with b.social
Hiring a social media manager is an investment that pays dividends. Our expertise, strategic approach, and ability to stay on top of trends can elevate your brand’s online presence and contribute to long-term business growth. In a world where digital interactions are increasingly important, having a dedicated professional to manage your social media presence is no longer a luxury—it’s a necessity.
If you’re looking to grow your business, engage with your audience, and stay ahead of the competition, it’s time to consider bringing b.social on board.
What platforms should my small business be on?
What social media platform is right for your small business?
Nowadays it’s rare to find someone who doesn’t have a digital footprint. Long gone are the days of myspace where we were coding on our parents’ desktop computer using dial-up internet after school.
In today’s digital age, a strong online presence is essential for small businesses. Social media platforms offer cost-effective ways to reach potential customers, build brand awareness, and engage with your community. However, with so many platforms available, it can be overwhelming to decide which ones to focus on. In conversations with other business owners, most ask “What platform should I be on?”. The first question you should answer for yourself is “Who is your target audience?”. From there you can use this quick guide to help you determine the best social media platforms for your small business.
1. Facebook: The All-Arounder
Facebook is the most widely used social media platform, with billions of users worldwide. It’s a great platform for almost any type of small business, offering features like business pages, advertising options, and community groups.
Best For: Businesses that want to reach a broad audience.
Key Features: Facebook Ads, Messenger for customer service, Facebook Groups.
Tips: Use Facebook’s robust ad targeting to reach specific demographics. Engage with your audience through regular posts, live videos, and responding to comments and messages.
Audience:
18.1% of people between the ages of 18-24 use Facebook;
43.8% of people between the ages of 25-44 use Facebook;
13.6% of people between the ages of 45-54 use Facebook;
11% of people between the ages of 55-64 use Facebook.
2. Instagram: The Visual Storyteller
Instagram is ideal for businesses that have a strong visual element, such as retail, food, beauty, or travel. With features like Instagram Stories, Reels, and shopping tags, it’s perfect for showcasing products and behind-the-scenes content.
Best For: Brands with visually appealing products or services.
Key Features: Instagram Stories, Reels, IGTV, Shoppable posts.
Tips: Maintain a consistent aesthetic and use high-quality images. Leverage hashtags to increase visibility and consider collaborating with influencers to reach a broader audience.
Audience:
71% of people aged 18-29 have active Instagram accounts;
48% of people aged 30-49 have active Instagram accounts;
and 29% of people aged 50-64 have active Instagram accounts.
3. LinkedIn: The Professional Network
LinkedIn is the go-to platform for B2B companies and professional services. It’s great for networking, sharing industry news, and building your brand as a thought leader in your field.
Best For: B2B companies, professional services, and personal branding.
Key Features: LinkedIn Groups, Publishing articles, LinkedIn Ads.
Tips: Share valuable content related to your industry, participate in relevant groups, and connect with other professionals to expand your network.
Audience:
24.5% of LinkedIn users are under 18 to 24 years old;
50.6% of LinkedIn users are between 25 and 34 years old;
and 3.8% are above 55 years old.
4. X: The Real-Time Connector
X is a fast-paced platform ideal for businesses that want to engage in real-time conversations, customer service, and share timely content like news, updates, or promotions.
Best For: Businesses that want to engage in real-time with their audience.
Key Features: X Chats, Hashtags, X Ads.
Tips: Post regularly and engage with trending topics and hashtags relevant to your business. Use X to provide customer service and quick updates to your followers.
Audience:
34.2% of X users are 18-24 years old;
36.6% of X users are 25-34 years old;
19.7% of X users are 35-49 old;
and 7% of X users are 50+ years old.
5. TikTok: The Trendsetter
TikTok is a rapidly growing platform known for its short, engaging videos. It’s particularly popular with younger audiences, making it a great choice for businesses targeting Gen Z and Millennials.
Best For: Brands targeting younger demographics with creative content.
Key Features: Short-form videos, TikTok Ads, Influencer collaborations.
Tips: Focus on creating authentic, fun, and engaging content. Participate in trending challenges and consider using TikTok ads to boost your reach.
Audience:
25% of US TikTok users are 10 to 19 years of age;
47.4% of TikTok users are under 30;
The share of TikTok users decreases in size as age groups advance. Those aged 50+ make up the smallest share of TikTok users at just 11%.
6. YouTube: The Content Hub
YouTube is the second-largest search engine after Google, making it a powerful platform for businesses that can create valuable video content. It’s excellent for tutorials, product reviews, and behind-the-scenes content.
Best For: Brands that can create educational or entertaining video content.
Key Features: YouTube Ads, Channel subscriptions, Comments.
Tips: Optimize your video titles and descriptions with relevant keywords. Engage with your audience through comments and consider monetizing your content through ads.
Conclusion
Choosing the right social media platforms for your small business depends on your target audience, industry, and the type of content you can create. Start by focusing on one or two platforms where your audience is most active and where you can consistently deliver quality content. As your business grows, you can expand to other platforms to further enhance your online presence. Remember, the key to social media success is consistency, engagement, and providing value to your audience.